10 Points for Winning Proposals

A business presentation is the physical manifestation of a written proposal. You are in effect delivering your proposal in the flesh. Instead of a PDF document, the client gets you, in person with an array of paraphernalia in tow – your voice, visuals, charts, pictures, text, thirst, hunger, bladder and other logistical requirements, whilst demanding their undivided attention for the duration of your presentation. This is regardless of whether their share price is plummeting or factory burning – you’d like them to listen to you and watch...

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